$(document).ready(function(){ var currentDate = new Date(); $('.newmarkList').each(function(){ var pass // passage time = 168; var content // display content = 'NEW!'; var newmarkAttr = $(this).attr('title'); newmarkAttr = newmarkAttr.replace(/year|month|day|hour|minutes/g,':'); newmarkAttr = newmarkAttr.replace(/\s|second.*/g,''); var time = newmarkAttr.split(":"); var entryDate = new Date(time[0], time[1]-1, time[2], time[3], time[4], time[5]); var now = (currentDate.getTime() - entryDate.getTime())/(60*60*1000); now = Math.ceil(now); if(now <= pass){ $(this).after(content); } }); });